|Logo found in Ron van der Vlugt's Logo Life: Life Histories of 100 Famous Logos, copyright 2012, BIS Publishers, Amsterdam. The small version in the book did not render well as scanned, so this is an identical online version, from http://1000logos.net/att-logo/ |
I almost used this logo in the post on symmetry a few weeks ago, but the 2005 version of AT&T's semi-transparent globe symbol fits today's topic (depth) just as well. There's a layering effect at work here, with the darker blue curves in the background giving the illusion of depth as we look through the lighter transparent blue curves on the front of the globe. The light gray shadows at the edges of the globe also tell us this is a 2-D representation of something that's three-dimensional.
BONUS CONTENT - the following image may not be in one of our curated library volumes, so view at your own risk! Seriously. I will not be held responsible if you look at it and your eyeballs fall out or something.
The British Museum posted this image on Facebook, in observance of the birthday of the artist (Thomas Girtin, born on Feb. 18, 1775). I think he does a good job of creating depth through use of overlap, size variation, color, location and definition.
BTW, the artist was 18 when he created this.
Sunday, February 18, 2018
Posted by KR at 10:40 AM
Tuesday, February 13, 2018
|Downloaded from Brands of the World, February 13, 2018|
If it's not the most famous logo on Earth, it almost certainly would make any "Top Five" list of the most recognizable trademarks in the world. And I would assert that it's an example of rhythm in design -- that is, "repetition of multiple units in a deliberate pattern." The undulating rhythm of the lettering, as well as the bottom extension of the first capital "C" and the top extension of the second capital "C," suggests a sense of motion and a rhythmic pattern (albeit a short one).
In the late 1960s, Coca-Cola trademarked its "dynamic ribbon device" -- a simple curve that accentuates the logo, reinforces its rhythm, and even serves as a substitute for the logo sometimes:
|Ron van der Vlugt, Logo Life: Life Histories of 100 Famous Logos, BIS Publishers, Amsterdam, copyright 2012.|
The "dynamic ribbon device" is still in use some 50 years later -- often as a subtle reminder of the parent brand, neatly tying together its many extensions in countries all over the world:
|Downloaded from Brands of the World, February 13, 2018.|
Posted by KR at 7:01 PM
Sunday, February 4, 2018
|Carter, David E., The Big Book of Logos 3, HBI Publishing, New York, 2002, page 41|
Posted by KR at 10:18 AM