Hi. I'm Kathy Reiser and this is my blog space for Parkland College's GDS 108 - Design Media and Principles - during the spring semester 2018.

I chose to call my blog "LOGOS" for a couple of reasons: First, I've always been fascinated by the power of simple visuals that help create and reinforce brand identity.  Plus, the Greek word "logos" is used to express several concepts related to branding; depending on the context, it can be translated as "word," "reason," "study," "discourse" and/or "story."

Why do we suddenly feel thirsty when we see a Coca-Cola logo - and why do the hairs on the back of our neck stand up when we see a red flag with a black swastika on it?  That, dear reader, is the power of branding - and LOGOS.